By Tony Connelly

Mercedes-Benz decision to sign Mesut Özil as a brand ambassador is in-part based on the Arsenal star’s huge global social media following which they hope to tap into. But it also represents a blueprint of how brand ambassador relationships should work.

Brand ambassadors represent a perfect opportunity for companies to leverage the popularity of chosen figures and tell a story directly to a targeted audience; however Read full story ›

Source: The Drum