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Why movie marketing and distribution need to change to keep up with digital rivals

on Sep 12, 2017 | 0 comments

By Ben Johnson

More product, more competition, higher cost, lower engagement. No one in their right mind thinks that making a movie and launching it commercially is easy, but the rate and speed at which that difficulty is growing is terrifying.

The internet is wreaking havoc with Hollywood’s business models: a recent report by the European Union Intellectual Property Office (EUIPO) identified that 27% of 15-24 year olds accessed content from illegal sources intentionally. Blockbusters are becoming increasingly risky propositions as the spate of summer flops this year (*Cough* King Arthur *Cough*) can attest. Cinema audiences in western Europe and North America Read full story ›

Source: The Drum