Why movie marketing and distribution need to change to keep up with digital rivals
By Ben Johnson
More product, more competition, higher cost, lower engagement. No one in their right mind thinks that making a movie and launching it commercially is easy, but the rate and speed at which that difficulty is growing is terrifying.
The internet is wreaking havoc with Hollywood’s business models: a recent report by the European Union Intellectual Property Office (EUIPO) identified that 27% of 15-24 year olds accessed content from illegal sources intentionally. Blockbusters are becoming increasingly risky propositions as the spate of summer flops this year (*Cough* King Arthur *Cough*) can attest. Cinema audiences in western Europe and North America Read full story ›
Source: The Drum




