By Nicola Smith

“No matter how compelling your brand, there is more to customers’ lives than just you,” warns Will Shuckburgh, UK managing director at loyalty brand Nectar. This realisation underlines why brands are increasingly structuring their customer incentives around rewards that go beyond their core product inventory.

And they are wise to do so considering 69% of loyalty programme members in the UK agree that the value of an initiative drops if they are presented with a limited number of rewards.

The research by loyalty firm Collinson Latitude, which looks specifically at Read full story ›

Source: Marketing Week