Why Patagonia's off-the-wall advertising asks customers to think twice before buying its products
Patagonia’s forays into marketing have always been a little unorthodox, seemingly eschewing profit for the sake of purpose. But one doesn’t have to exclude the other, as the brand’s European marketing director Alex Weller tells us.
Early last year, Patagonia’s European marketing director Alex Weller was sitting with two creatives in the outdoor clothing company’s Amsterdam offices, bouncing around ideas for a brand campaign. As they talked tactics and scribbled suggestions, their eyes, and their conversation, kept being drawn to a few thick lines of text enshrined on the wall down the hall. After a while, it dawned on them – Read full story ›
Source: The Drum
