Why predictive services are key to the future of marketing
Predictive services will be key
The future of consumer engagement will see brands moving on from clunky personalisation algorithms in favour of one-on-one connections, according to Meabh Quoirin, managing director at The Future Foundation,
“Consumers often feel like they’re at the end of an ever-defining algorithm, but want and expect things to become more tailored to them in future,” she explained.
According to Quoirin, one company already doing this is beauty brand Clinique. It entered the world of highly personalised recommendations by launching an app.
“As customers provide more of their own details, the brand tailors its suggestions and provides a live chat with Read full story ›
Source: Marketing Week
