Why Reddit represents high risk but also high reward for brands
The vast majority of social media marketers have probably never considered Reddit as a viable platform for their brand activity. But with the recent release of Reddit’s official mobile app, I thought it would be a good time to look at the misunderstood platform, shining an optimistic light on brand opportunities for the so-called ‘front-page of the internet’ for those who are new to Reddit.
First things first. It’s a platform with more than 36 million users, over 240 million monthly unique visitors, and in 2015 had 83 billion page views. It’s the 25th biggest website on the planet Read full story ›
Source: The Drum
