By Mindi Chahal

The phrase ‘Black Friday’ meant little in the UK five years ago but today it is enough to conjure images of bargain hunters fighting in supermarket aisles over the last 52-inch flat-screen TV.

The phenomenon began in America as a day of discount shopping on the last Friday in November, the day after the Thanksgiving national holiday. The idea came over to the UK in 2010 and British consumers now also expect retailers to offer similar deals.

Experian and IMRG predict transactions will reach £1.07bn on this year’s Black Friday, which falls on 27 November. Many retailers were caught out last year Read full story ›

Source: Marketing Week