By Seb Joseph

That younger audiences are more likely to watch highlights on Snapchat than they are full match on Sky Sports is a moot point for the broadcaster, one it believes is less of a factor in its much-publicised drop in viewers.

Rather the headline stat – a 19% drop in[JG1] viewers last year – doesn’t tell the full story. Yes, younger audiences are less likely to engage and consequently view fewer full matches but they have never been the broadcaster’s predominant subscribers. So, while millennials may be a factor in a dip that has caused some observers to decry the value Read full story ›

Source: The Drum