By Jeri Smith

At a time when marketing budgets are tighter than ever, with CMO churn at an all-time high, it’s astonishing that Fox is selling out of Super Bowl LI spots priced at around $5 million per 30 seconds.

In most cases, this is more than shocking: it’s indefensible.

With endless chatter in the advertising industry about reliance on metrics and sharp analysis to guide media buying and strategy, you’d think such a “data-driven” approach would be especially relied upon when it comes to one of the most expensive marketing exercises of all time. CMOs who have done their homework should know Read full story ›

Source: The Drum