Why Super Bowl LI was a breakthrough year for B2B brands
There have been great Super Bowl ads from B2B brands before (who can forget the EDS cat herders?). However, never before have B2B brands taken such a dominant role in the ad breaks during the game – and, just as importantly, the conversations around it.
If there were a contest between B2C and B2B as to who owns the Super Bowl, then this year was B2B’s big moment – the equivalent of the Patriots’ fourth-quarter comeback.
That’s not to say there weren’t plenty of big B2C brands delivering some classic Super Bowl creative – Melissa McCarthy’s slapstick Kia ad, Budweiser’s epic storytelling, Read full story ›
Source: The Drum
