By Jake Dubbins

Research for Unilever shows that brands are missing out on £820 billion by not pushing sustainability.

This throws up a number of questions for marketers. What defines sustainable? How sustainable is your brand? In short, does your brand actually have permission to ‘push’ sustainability?

First, we need to define the term. A sustainable brand should be one that sources ingredients that have a neutral or positive impact on the climate, uses renewable energy from concept to shelf, insists on carbon neutral transportation, and looks after its employees.

If your brand is not fully sustainable then there are steps you can take to ensure Read full story ›

Source: The Drum