Why the BBC is app-ing the ante with messaging apps
With around 2.19bn people worldwide estimated to be on mobile phone messaging apps by 2019, it comes as no surprise that brands and publishers are looking at ways to reach these people who are continuing to communicate via chat applications.
The BBC is one such broadcaster that has been experimenting with chat apps in countries where mobile usage outstrips desktop to reach those people who would not necessarily access its journalism via traditional means.
But now, the BBC is taking a bigger bet and for the first time is pushing out a linear TV documentary about a real life kidnapping case Read full story ›
Source: The Drum
