By Tony Walford

Two media dynasties. One selling, one wants to buy. The reasons for them doing so are broadly similar (consolidation and the ability to compete in global markets – of which more later), but the outcomes may be different.

First of all, last week’s news that Vivendi, the media giant which owns Universal film studios and Universal Music, as well as TV stations like Canal+, is buying a 60% of marcomms group Havas (owner of Victors & Spoils, FullSix, Arena, Arnold, H4B, Work Club and many others across the globe) for €9.25 a share. This values the deal at over Read full story ›

Source: The Drum