By Tony Walford

One of the most intriguing snippets of news to have emerged in the last few days was the story that John Brown Media had been snapped up by the Dentsu Aegis Network.

Why is it so interesting? Because it will help Dentsu Aegis fulfil its ambition of establishing itself outside of its Japanese heartland. And act as a wake-up call to rivals.

First, let’s start with John Brown Media. Even if you haven’t heard of this West London-based company, you’ll know its products, which include Waitrose Kitchen, as well as print and digital magazines for the likes of Virgin, John Lewis, Chelsea Read full story ›

Source: The Drum