Why the FA Cup and the new European Rugby Champions Cup look to be kicking off without sponsors
Two major sporting tournaments kick off in earnest in the coming weeks, the FA Cup and rugby’s new European Rugby Champions Cup, neither of which have announced headline sponsors.
On the face of it, this would appear hugely embarrassing for organisers: half a billion people tuned in to watch last year’s final of the FA Cup, the most famous club cup competition in the world; while the European Rugby Champions Cup is replacing a tournament which Heineken did its best to be associated with for 19 years.
Surely sponsors would be flocking in to be linked with two competitions watched by that Read full story ›
Source: The Drum
