I caught up on the final instalment of The Hunger Games movies – Mockingjay Part 2 – this week, and it certainly didn’t disappoint. However, this film has much more to offer the marketing world than you may have first thought.

Katniss, the lead character of the Hunger Games films, is 16 years of age when we meet her. She would be part of the now-named ‘Generation K’, which was in fact named after her. Gen K refers to those born between 1995 and 2002. These 13 – 20 year olds have grown up in a world where technology is obsessed Read full story ›

Source: The Drum