By Katie Deighton

The Lawn Tennis Association (LTA) – the governing body responsible for getting more Brits to pick up a racket – has turned to traditional TV advertising ahead of this year’s Wimbledon tournament.

The organisation enlisted BBH Sport to create a new campaign under the banner ‘Go Hit It’. It centres on a new TV ad featuring regular amateur players and the voice of veteran commentator John Barrett, and also includes an out of home initiative encouraging people to seek out their nearest park tennis court.

For Alex Mawer, marketing director of the LTA, the brief was to get people Read full story ›

Source: The Drum