Why the time is right for the PayPal brand to stand alone
By Thomas Hobbs
Having traded together since eBay bought PayPal in 2002, the move appears bold considering the latter’s ongoing successes.
The volume of payments handled by PayPal rose 20% to $66bn, with 1.1 billion transactions processed, for the three months to 30 June. Its total revenue, meanwhile, increased by 16% to $2.3bn.
In comparison, eBay has felt pressure from the rise of rivals such as Amazon Marketplace and Etsy.
However shareholders feel the time is right to establish PayPal, which is growing sales faster than eBay, as their prominent consumer brand, according to Ben Wright, chief of research at CCS Insight.
“I think the split Read full story ›
Source: Marketing Week





