By Lisa Lacy

At the 69th Emmy Awards on Sunday (September 17), Hulu became the first streaming service to win Outstanding Drama Series, marking the latest coup for a streaming platform in a space long dominated by TV networks – ever since Netflix won its first Emmy in 2013.

This rise to prominence among streaming services parallels well-documented shifts in consumer behavior – according to market research company eMarketer, for example, the US will have 202.1 million connected TV users in 2020.

“The change that’s happening in [connected TV] is one of the most game-changing things in media in [our] lifetime,” Read full story ›

Source: The Drum