By Lisa Lacy

The YouTube ad boycott could reportedly cost Google up to $750m. And while this is chump change for the digital giant, if the movement was to pick up speed, it could arguably put a real dent in Google’s coffers – if not transform the digital marketing industry entirely.

But, like so many boycotts these days, insiders say it’s not likely to have much impact at all even if concerns are justified. That’s because advertisers and their agencies will likely become more selective in their placements, opting for brand-approved channels and sites, as opposed Read full story ›

Source: The Drum