By Jennifer Faull

Topshop is working with start-ups in every area of its business, from marketing and in-store tech through to creating new products.

Like its competitors, the retailer has been quick to use catch-all terms like ‘innovation hub’ and ‘accelerator schemes’ to describe its efforts but unlike others it’s not in aid of facilitating the longed-for ‘learn fast, fail fast’ attitude. Instead Topshop, whist fully aware of the importance of being a nimble organisation, is being more considered, cautious and altogether slower in its approach to working with start-ups. Perhaps surprising given its reputation as a leading digital retailer.

It’s an impressive stance given Read full story ›

Source: The Drum