Why Twitter sees its future in video and what it means for marketers
It already owns video apps Vine and Periscope and now Twitter is looking to dial up video content on its own platform as it launches a beta version of a new advertising product in the UK that will allow marketers to easily buy video ad spots.
Amplify Beta is an extension of Twitter’s current product Amplify designed to let more publishers and creators monetise their video content, while making it easier for advertisers to reach massive audiences and sponsor content platform wide.
Currently only in the US Amplify Beta, which Twitter today (22 October) revealed is “coming soon” to the UK and Read full story ›
Source: The Drum
