By Matt Gelder

The trend for outlandish ad campaigns has reached saturation point recently, begging the question of whether it’s enough for brands to be merely entertaining their audience with whacky content, or if they should be doing much more.

For many FMCG brands, entertaining ads can sometimes work, as long as the product takes centre stage, but for service-based brands such as internet providers, mobile phone and insurance companies, this strategy is often a total misfire.

Many of these companies have difficulties with customer satisfaction, and so it’s a mistake for these brands to invest so heavily in entertaining and social campaigns designed to Read full story ›

Source: The Drum