By Andy Barr

Volkswagen has sounded the klaxon and is currently manning the crisis comms pumps, but it is going through the motions far too soon in my mind.

VW is in a mess, a mess of its own causing, and you can see exactly why when the global head of comms got the alert, they reached for the crisis communications playbook and started rolling it out.

Let’s take a whistle-stop look at what has happened so far:

The global CEO got fired, not just from VW, but also from all of its sister companies such as its shareholding in Porsche, Audi and the Truck division.

Crisis Read full story ›

Source: The Drum