Why we'll see more prominence for organic results (especially payday loans) in search
Ads for entire industries aren’t banned often but last week Google announced it would be banning search ads for payday loans (effective 13 July) and Bing will ban third-party tech support ads (with immediate effect).
Short-term lenders can’t circumvent Google’s ban by bidding on different terms; the search engine won’t allow advertisement of any loans requiring repayment within 60 days of issue (so no ‘short-term loans’ – clearly in Google’s eyes a payday loan is a payday loan). Ads for loans with more than 36 per cent APR won’t be shown in the US either.
The ban is a lifeline Read full story ›
Source: The Drum
