Why women's sport is a golden opportunity for brands to evolve sports sponsorship
‘Most brands don’t see it as their responsibility to grow women’s sport,’ says England and Chelsea footballer Eniola Aluko.
Female athletes, whether individual or team-based, are growing in influence amid unpreceded successes across a myriad of sports, but England and Chelsea footballer Eniola Aluko is yet to see that turning point translate into commercial opportunities.
This past weekend, more than 30,000 people filled Wembley to see the women’s FA Cup final in what was a record attendance for the tournament and illustrated the progress which women’s sport has begun to make.
Aluko has witnessed firsthand this growth in popularity in a relatively short Read full story ›
Source: The Drum
