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Why women's sport represents a golden opportunity for brands to evolve age-old sponsorship model

on May 17, 2016 | 0 comments

By Tony Connelly

Female athletes, whether individual or team-based, are growing in influence amid unprecedented successes across a myriad of sports, but England and Chelsea footballer Eniola Aluko is yet to see that turning point translate into commercial opportunities.

This past weekend, more than 30,000 people filled Wembley to see the women’s FA Cup final in what was a record attendance for the tournament and illustrated the progress which women’s sport has begun to make.

Aluko has witnessed firsthand this growth in popularity in a relatively short space of time.

“I think the Olympics in London was a real game changer for women’s football,” Read full story ›

Source: The Drum