By Andy Oakes

There’s an awful lot of nonsense written about the world of programmatic trading. Wild claims, huge numbers, panic inducing pieces about click fraud, bots and viewability. And then just when it seems that things are quietening down, along comes ad blocking and we are faced with another round of hyperbole.

The problem is that with so much white noise around the subject, the industry is in danger of turning off marketers, and this would be a problem.

We need marketers to be actively engaged in the programmatic world, to question the claims, to push the vendors harder, plus question the roles of Read full story ›

Source: The Drum