By Natalie Mortimer

After launching primetime ads for Vice News, Zoella and Slow Mo Guys last year, YouTube is now turning its attention to football channel Copa90 which has racked up over 1m subscribers since launching in 2012.

With a mission to become the “defining youth media business centred on football,” Copa90, owned by Bigballs Media, is out to gain a level of authenticity out of reach for traditional broadcasters as it looks to capture the story of football outside the 90 minutes of the game and offer fans a unique perspective.

The channel is now averaging 3.6m views and 13.8m minutes of content watched Read full story ›

Source: The Drum