By Gillian West

Gary McCreadie and Wesley Hawes, former creative directors and board partners at BBH London, have been named WhybinTBWA’s new executive creative directors for its Sydney office.

McCreadie and Hawes leave BBH as the global creative directors on the Axe/Lynx account and are responsible for the ‘Apollo’ integrated campaign as well as the recent ‘Monday/Wednesday’ and ‘Soulmates’ creatives. Additionally they produced the Guardian’s ‘We own the weekend’ campaign and Tango’s ‘Aarrrgghhh’ and Barclaycard’s ‘Waterslide’ spots.

WhybinTBWA Group chief executive officer, Paul Bradbury, hailed the pair as “one of the most exciting creative leadership teams in the world right now” and that their appointment Read full story ›

Source: The Drum