By Ishbel Macleod

Wickes has appointed Dentsu Aegis Network to handle its social, PPC and SEO business, as the home improvement company looks to redefine how it communicates and engages with consumers.

Carat will lead the account, working with digital specialists from iProspect, the digital performance agency, as well as Isobar and Dentsu Aegis Network Sports and Entertainment.

By winning the business Carat extends its existing relationship with Wickes following its appointment to the retailers’ media planning and buying account in 2011.

Matthew Gaunt, head of brand communications at Wickes, said: “We’ve enjoyed an excellent relationship with Carat over the last three years. The Read full story ›

Source: The Drum