By Minda Smiley

Wild Turkey has rolled out a spot starring Matthew McConaughey roughly a month after the Academy Award-winning actor joined the bourbon brand as its creative director.

The ad is part of the Wild Turkey’s new global marketing campaign, ‘It’ll Find You,’ which aims to modernize the brand as the bourbon industry continues to enjoy a renaissance of sorts.

McConaughey, who directed the spot, worked closely with J. Walter Thompson New York and RSA Films to execute the campaign. The campaign aims to position Wild Turkey as a drink for people who are comfortable in their own skin and aren’t afraid Read full story ›

Source: The Drum