By Seb Joseph

The Wildlife Conservation Society (WCS) has implemented a new identity and brand as it embarks on a new strategy aimed at conserving the world’s largest wild places in 15 priority regions.

WCS, which is based at the Bronx Zoo in New York, worked with Pentagram on the re-brand to create a design that would powerfully communicate its mission and to help it build a wildlife movement around the globe.

At the same time, the branding had to incorporate the five parks WCS manages – the Bronx Zoo, Central Park Zoo, Prospect Park, Queens Zoo and New York Aquarium – which are visited Read full story ›

Source: The Drum