By Seb Joseph

2015 is set to mark a paradigm shift in how British retailers mark the Black Friday retail holiday with Asda, Oasis and Primark already opting out as it becomes the domain of online sellers confident a seamless experience over a longer trading period can avoid the in-store chaos of previous years.

Overcrowded stores, low stock and even scuffles breaking out amongst shoppers dominated last year’s coverage of the event, casting many retailers in an unseemly light. Mindful of the damage a repeat Black Friday fracas could cause to reputation and customer loyalty, many companies have pared back their offerings as they Read full story ›

Source: The Drum