Will 2016 bring about the democratisation of VR? Creatives at CES debate
By Seb Joseph
Virtual reality has stolen much of the limelight at this year’s CES with executives from all quarters of the business community talking up its potential to change the way people consumer content. However, whether the technology will gain enough cut through this to make it an immediate worthwhile investment in 2016 is still up for debate.
The Drum caught up with top executives from agencies including Razorfish, iCrossing, Kinetic, Popshorts, Venturfuel and Giant Spoon to their what their thoughts on how VR will impact marketing in 2016.
Source: The Drum
