By Sarah Vizard

The strategy shift will see NME circulate 300,000 issues in locations such as tube stations, at selected retailers and on university campuses. That is a vast improvement on its current paid circulation of around 15,000, according to the last ABC figures.

NME.com, as well as its apps and social media presence, will also get an overhaul. The content NME covers will also change to include film, fashion, TV, politics, gaming and technology, rather than just music.

NME also plans to “dramatically increase” its content output and range by expanding into live events, offering more opportunities around video and more engagement on social Read full story ›

Source: Marketing Week