Will AOL take over Millennial Media? Some reasons why it should
By Andrew Moss
Back in May, I wrote about US mobile phone giant Verizon buying AOL for $4.4bn, and about how it was a great deal for both acquired, and, especially, the acquirer.
Two months on I still hold by that view, especially following the news late last week that that AOL was stalking mobile ad network Millennial Media, and was willing to shell out between $300 to $350m.
Millennial is one of the very few reasonably sized indie ad networks still standing, and one can see why Verizon-owned AOL might want it – after all, it could help it place ads on behalf Read full story ›
Source: The Drum




