Will consumers stream more live TV on mobile devices if they don't have to worry about data usage?
With go90, Verizon is making it easier for consumers to stream live TV. The app is free, and Verizon customers get 2 GB extra per month to try it. The company it seems hopes to pay for carrier costs through advertising, and, less overtly, by driving up customer data usage, which will necessitate more expensive plans.
But what if consumers didn’t have to worry about data usage when streaming live TV – would they stream more?
Dish’s Sling TV thinks so, and yesterday announced a partnership with T-Mobile that will allow T-Mobile customers to stream Sling TV content (subscription required) with no Read full story ›
Source: The Drum
