By Christian Ward

They call them Gen Alpha. The youngest generation, made upp of 0-7-year-olds and the latest marketing opportunity.

Whether you’re the parent of a Gen Alpha or not, it can be a mental tussle deciding whether we should be marketing to this fledgling demographic or leaving them (and their parents) to enjoy their first years.

Soon though, that decision will be taken out of our hands, as Gen Alpha start talking to robots more than they do to humans – and rarely, if ever, worry about the difference. As they adopt behaviours and learn skills from AI-powered technologies, parents – and Read full story ›

Source: The Drum