Will.i.am teams up with Three mascot Jackson to launch his Dial smartwatch
Will.i.am has debuted his Dial smartwatch in the UK, teaming up with Three for the launch campaign.
The telecoms firm has paired the musician up with its popular puppet mascot Jackson to promote the wearable, which is the world’s first voice-activated watch. Three has also inked an exclusive deal with Will.i.am’s fashion and tech firm i.am+ to sell the device in the UK.
Produced by Wieden+Kennedy London, the ‘Before Dawn’ creative sees Jackson and the Voice judge gallop through a dark, futuristic cityscape to the beat of Will.i.am’s new track ‘Superdope’.
The spot combines a series of spirited action sequences with tongue-in-cheek Read full story ›
Source: The Drum
