By Lucy Tesseras

As technology continues to shape modern marketing, the relatively new role of chief marketing technologist (CMT) is moving into prominence causing the traditional marketing hierarchy to shift. So much so, in fact, that 35% of UK marketers believe the CMT will soon replace the traditional CMO role entirely, according to research by programmatic marketing platform DataXu.

Whether or not the CMT title sticks, it is clear that technology will continue to play a leading role as 70% of the 250 marketers surveyed believe brands will be recruiting more tech-focused marketers over the next five years, with 31% keen to do the Read full story ›

Source: Marketing Week