William Grant & Sons enlist Margaret to push ‘innovation’ products into global drinks market
William Grant & Sons, producer of Hendricks gin and Sailor Jerry rum, has appointed creative agency Margaret to handle creative for its ‘innovation portfolio’.
The agency will be responsible for helping to develop creative ideas that will build the portfolio in global markets.
The brands include Reyka vodka, Solerno liqueur, Hudson whiskey, Milagro tequila and new whisky portfolio including Girvan Patent Still, Gordon Highlanders, Kininvie and Rare Cask reserves.
Olly Dixon, director of Margaret said: “We’re thrilled to be working with the Innovation team and to be part of the William Grant & Sons extended family. We thrive on developing memorable, Read full story ›
Source: The Drum
