By John Glenday

William Hill has become the latest bookmaker to take the plunge and join a social network for sports betting following hot on the heels of Ladbrokes.

Launched last year Betfect provides a hub for anyone seeking a flutter to compare their bet with others before putting their money down on the bet itself and sharing it with others in an effort to bring a ‘social element’ back to betting.

Crucially this allows punters to manage bets from multiple bookmakers from one location, without being limited to any one provider.

Alex Rutherford, head of product innovation at William Hill, remarked: “We are delighted to Read full story ›

Source: The Drum