Williams Jet Tenders appoints Thinking Juice to make waves with Minijet launch
Williams Jet Tenders, the world’s leading jet tender manufacturer, has appointed Thinking Juice to launch its new Minijet – a smaller, lighter and more accessible tender option.
The new model finally allows owners of boats smaller than 50ft to experience the Williams product first hand. Having monitored customer demand, Williams developed the Minijet to fit onto yachts of 38ft upwards.
Williams collaborated with integrated agency Thinking Juice to create content that would build excitement and anticipation around the launch, with the Minijet proposition distilled as ‘Small in design. Big on performance. Revolutionary in the market’.
