Wimbledon appoints Two Circles to help it better leverage audience data for deeper fan engagement
The All England Lawn Tennis Club (AELTC) has appointed data-driven sports marketing agency Two Circles to help it better understand and communicate with its audiences across all brand touchpoints.
The focus of the partnership will be to create a data management foundation which will give the AELTC a greater insight into Wimbledon audiences and ultimately help create more tailored communications that will increase engagement across all digital platforms.
Two Circles will work alongside lead sponsor of the championships IBM to ensure the data can help enhance guest experiences at every brand touchpoint.
Alexandra Willis, head of communications, content and Read full story ›
Source: The Drum
