Wine served with conviction – a new brand takes on an old story
Australians know their history well – and whether they like it or not, the continent’s earliest immigrants were often young British men sent ‘down under’ in shackles to serve out convictions in the country’s extensive penal colonies. There were 19 Crimes that could land one on a ship to Australia including ‘stealing fish from a pond’ and ‘impersonating an Egyptian.’ Once they earned their freedom, many of these same men and their descendants helped forge the identity of a country that we know and love today.
With that in mind, a new nationwide campaign for an Australian wine called ‘19 Read full story ›
Source: The Drum
