By Adam Flomenbaum

YuMe, the multiscreen advertising company, has had a busy year.

In June, the company launched in China in order to capitalize on the country’s growing connected TV and OTT market. YuMe has built its reputation as a leader in video advertising (whether on TVs, desktops, or mobile devices), and the move made perfect sense.

But YuMe’s ambitions extend beyond in-stream video, and so in October they announced the launch of Outstream, a solution that enables publishers to monetize non-video content. The product will help solidify the company as a robust end-to-end platform.

Outstream ad formats benefit markets by only playing when visible and Read full story ›

Source: The Drum