By Iain Connor

Every business is said to have four stages of its life cycle: infancy, growth, maturity and decline. With the news that companies participating in YouTube’s Content ID have received more than $1bn in royalties it seems that the creative industry has finally settled on a business model when it comes to dealing with content posted online.

If that’s the case, does this mean the online market for music, film and TV has reached ‘maturity’? If so, what next? Decline? Or are we still in the ‘growth’ phase and what does this mean for companies that don’t Read full story ›

Source: The Drum