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W+K Portland promotes Oregon and Portland with stop-action animation and robotic salmon

on May 12, 2017 | 0 comments

By Kyle O'Brien

Spokesfish

A fish wants you to come to Oregon. Just in time for the spring and summer travel season, Wieden + Kennedy Portland has come up with a handmade campaign to promote Travel Portland and Travel Oregon, complete with intricate and whimsical stop-motion animation and a talking robotic Chinook salmon.

With ‘You Can, In Portland’, W+K worked with director Mark Gustafson, who served as animation director on Wes Anderson’s The Fantastic Mr. Fox, and Portland-based animation studio HouseSpecial to create a fantastic exploration of the Rose City. The films feature miniature renditions of iconic Portland places, local products Read full story ›

Source: The Drum