By Ishbel Macleod

The Wolverhampton Wanderers has named CCR as its agency of choice to help the Wolves football club drive its data-driven marketing strategy.

Wolves has been investing in data for several years and, in that time, has seen an increase in the size of its database and the value of its data records.

The partnership will see CCR use its new data cleansing and enrichment solution, Adam, with the aim to increase this effectiveness.

Laura Gabbidon, marketing manager at Wolves, said: “Having a clean and accurate database is an essential foundation for evolving and delivering our supporter development strategy. Adam will play an Read full story ›

Source: The Drum